While watching Nova over the break I was overcome by a marveous entrepreneurial brainstorm. We all remember Kathy's diet craze: "No Meat, No Maize: The Incan Child Sacrifice Diet," yes? Well, check this out: "The Antarctica Diet: Eat 3000 Calories a Day and Lose Weight--Just by Maintaining Your Core Body Temperature!"
We open a spa on Antarctica. A couple of tents, a fire pit, and a ton of wool socks. Scientists eat up to 6000 calories a day there, just to maintain their weight. If we can fool a bunch of people with disposable income into coming to Antarctica for 10 days, we can feed them nothing but cupcakes and beer, and they'll still lose weight and feel like they're indulging.
Who's with me?